CRO audit.
A prioritised list of the fixes that will move your revenue fastest. Each one comes with an annotated screenshot, the reasoning behind it and a way to measure it.
- 2–4 weeks
- Read-only access
- Fixes ranked by impact
Ranked by
revenue impact.
Excerpt from an audit. Move the lens to read it.
Is it right for you?
An audit pays off fastest when there's traffic to convert and someone ready to ship the changes.
Tick any that apply.
It's a quick check, and nothing is saved or sent.
Probably not yet if…
And what we'd suggest instead.
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You're pre-launch, or traffic is still very low.
Instead
With few shoppers, even a big lift in conversion adds little revenue. Put your budget into bringing people to the store first.
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You want hands-on help every month, not a one-off report.
Instead
Coaching gives you regular sessions to plan, ship and measure changes with your team.
See how coaching works -
You're about to replatform or rebuild from scratch.
Instead
Put the effort into the new build. Changes to the old store will be thrown away when it's replaced.
What we look at.
Every page a shopper touches between the ad and the order confirmation, on the devices they actually use.
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Product pages
Imagery, sizing, pricing clarity, reviews and whether the add-to-cart is the obvious next step.
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Cart & checkout
Surprise costs, form friction, payment options and the reassurance shoppers look for before paying.
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Navigation & search
Can people find the right product in a few taps, and does search understand what they type?
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Mobile experience
Tap targets, sticky actions, load times and anything that gets in the way on a small screen.
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Ad & email landings
Whether each campaign lands on a page that keeps the promise the ad made.
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Trust & social proof
Reviews, delivery and returns information, guarantees, and where they appear in the journey.
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Analytics
Whether your tracking can tell you what's working, so every fix can be measured.
How it works.
From your brief to your report in two to four weeks, depending on the size of the store.
Your brief.
A short questionnaire on your goals, your customers and what you've already tried.
Deep dive.
We go through your store, analytics and session recordings on every device.
Your report.
A ranked fix list with annotated screenshots and a way to measure each change.
Your questions.
Ask about any finding in writing, and we'll answer in a way your team or agency can act on.
What you get.
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A prioritised fix list
Every recommendation ranked by expected revenue impact and effort, so you know where to start.
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Annotated screenshots
Exactly where each problem appears, marked up so anyone on your team can see it.
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A measurement plan
What to track for each fix, so you can prove what worked and scale it.
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Answers in writing
Questions about any finding get a written answer your team or agency can work from.
Two levels of audit.
Start focused if you want quick wins on your key pages, or go deep for the full journey.
Focused audit
For stores that want the quickest, highest-impact wins.
- Product page, cart and checkout
- Mobile and desktop
- Prioritised fix list with screenshots
- A round of follow-up questions
Deep audit
For stores ready for a full conversion overhaul.
- The full journey, from ad landing to order confirmation
- Navigation, search and collection pages
- Analytics and tracking review
- Prioritised fix list with screenshots and a measurement plan
- 30 days of follow-up questions
Audit questions.
Not sure which level fits? Tell us about your store and we'll recommend one.
What do you need from us?
Read-only access to your analytics and store admin, and a short questionnaire about your goals. We handle the rest.
Do you make the changes for us?
Usually your team or agency makes them: every recommendation is written so whoever builds your store can act on it directly. If you don't have anyone, ask us. We can make the changes as a separate piece of work.
Can our agency ask questions too?
Yes. Recommendations are written so whoever builds your store can act on them directly, and they can send their questions straight to us.
What platforms do you audit?
Mostly Shopify, but the principles apply to any ecommerce platform. Ask us about yours.
Ready to find your conversion leaks?
Tell us about your store and we'll recommend the right level of audit, with no obligation.