Free tools for Shopify stores.
Answers to the questions behind most stores' sales: how many visits turn into orders, whether the ads pay, what a customer is worth and whether a change really worked.
- Free
- Runs in your browser
- Nothing is sent or stored
Which question is yours?
Each calculator starts with example figures, so you can see what it does before you add your own.
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Conversion rate calculator
How many visits turn into orders?
- Your rate against other Shopify stores
- What a small rise is worth
- The step where shoppers leave
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ROAS calculator
Are my ads making money?
- What each $1 of ads brings back
- Your break-even and target ROAS
- Your store-wide MER
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A/B test calculator
Did my test really win?
- A verdict in plain English
- The likely range of the difference
- How long your next test needs
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Customer lifetime value calculator
What is a customer worth?
- Lifetime profit, not just sales
- What a customer costs to win (CAC)
- How soon they pay it back
Use them together.
Most stores need all four answers, in this order.
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Find where shoppers leave.
Work out your conversion rate, then split it into steps to see which one loses the most shoppers.
Conversion rate calculator -
Check the traffic pays.
Before you buy more visits, make sure the ones you're paying for bring back more than they cost.
ROAS calculator -
Know what a customer is worth.
Work out what a customer brings in over time, so you know how much you can afford to pay to win one.
Customer lifetime value calculator -
Prove the fix worked.
Test the change against what you have now, and only call a winner once the numbers say it isn't chance.
A/B test calculator
Want the fixes, not just the numbers?
A CRO audit checks every page between the ad and the order confirmation, and ranks the fixes by likely impact.