Blog.
What we find in audits, and how to fix it. Practical notes on conversion, Shopify and running a store that sells.
- CRO 11 min read 10 Oct 2026
Uninstalling a Shopify app is one click. Knowing which one to remove isn’t.
Before you uninstall a Shopify app, check what it costs, what it adds to your store and whether Shopify already does the job. Then remove it cleanly.
- CRO 8 min read 10 Oct 2026
Shopify divides your funnel by the wrong number. Here’s how to find the leak.
Your Shopify conversion rate is the last of four numbers. Read each step of Shopify’s own funnel report against the one before to see where shoppers leave.
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